Down to the last bubble
HWP’s main objective is to build brand awareness for Cape Line at a plethora of large events and festivals spanning the summer of 2019. By immersing the consumer in the Cape Line brand, where the “land meets the water” we are introducing consumers to Cape Line and why it’s different in a fun and unique way. Utilizing the Cabana experience we look to reach those who love full flavored alcoholic beverages but wish there was a lower calorie option and allow them to try a beverage they can both enjoy and feel better about drinking. This experience has been utilized at events like the Carolina Country Music Festival, Kaaboo Texas Live, and Denver Pride Fest, just to name a few.
Cape Line is a flavorful sparkling cocktail available in Hard Strawberry Lemonade, Margarita, and Blackberry Mojito. With only 120 calories, 6 simple ingredients, and nothing artificial, Cape Line is a refreshing yet flavorful drink you can feel better about enjoying. Cape Line launched nationally on April 1, 2019 with significant media support. Getting consumers to try Cape Line is a top priority at launch because you can experience all the flavor and none of the compromise.