Mike’s Hard Lemonade

During the fall months of 2015 we were able to work with Mike’s Hard Lemonade to coordinate a series of 62 tailgate activations for college football spread over 30 event days. This was a full tour of New England to promote the Mike’s Harder brand with a lot of help from the HWP Mike’s Hard Hummer and Tailgate Grill! Every event day was something different complete with fun-filled grilling, chilling, and sampling of the Mike’s Harder product. Over the course of the program, anywhere from 50-800 hotdogs were prepared and served per day depending on event time and specific location. Final numbers for grilling over the course of this program ended up as a whopping 4,569 hotdogs and 320 hamburgers! WOW! A testimony from driver/coordinator, Daniel Bailey admits, “Mike's Hard Lemonade is a pretty laid back company. They are a great group to work with. I always see great results from their marketing as far as sales and brand awareness. People seem to love the mobile marketing that we provide them.” –HWP Program Coordinator, Savannah Thomas

Error Message

×